Integrating Voice Search for Digital Commerce Success

Digital commerce is the most valuable market in the current era. The recent challenges imposed by the COVID-19 pandemic made shopping online a lifestyle among millennials and Gen Z. Unfortunately, there are tons of competition and ever-changing trends. One effective way of ensuring eCommerce success is voice search. The advent of intelligent voice assistants can be used in a number of ways:

• To perform quick searches

• Home automation functions

• And most importantly, purchase or order online

Here are some things eCommerce business owners should know about integrating voice search in their campaigns.

Related blog: Winning the Race for Digital Commerce

What are the benefits of this strategy?

Studies found out that an average person can speak up to 100 – 130 words per word. This demographic shows that voice-based queries are faster than typing. Most importantly, it allows people to browse the web on the go.

In fact, 42% of online results are generated by smart assistants. It sounds more convenient than using traditional browsing tools.

As a well-known fact, half of the internet searches are done using voice assistants. It is evident that investing in this strategy for eCommerce can ensure success. Marketers should adapt to this growing trend and establish a competitive edge.

Factors to Consider for Optimization

Site Speed

When it comes to building an eCommerce website for voice search, speed is a crucial factor. Fast page loading speed reduced the probability of bounce rates by 32%. Businesses can identify the elements that impact load speed and optimize their site for better conversions.

Anticipate Changes

Voice searches are different than traditional queries. People tend to use complete sentences and phrases when they are using smart assistants. Businesses can evaluate keywords used by target audiences and optimize them in content. Optimizing keywords also include factoring in slang, contractions, and colloquialisms.

Mobile Responsiveness

Smartphones are the future of digital commerce. According to studies, one out of every five-voice queries is conducted on hand-held devices. Ecommerce businesses should optimize their websites for small screens. It includes:

• Easy to understand and intuitive navigation

• Leveraging schema markups and structured data

• Using long-tail keywords with natural phrases